top of page
Linh Tran Huy
Nov 269 min read
Funnel, Hourglass and the Messy Middle: Marketing Frameworks
Funnel, Hourglass, Messy Middle... here are the different ways of viewing the consumer journey.
Linh Tran Huy
Nov 86 min read
Test and Learn: the key to optimising your campaigns
Testing allows marketers to isolate variables and understand what drives performance. Let's explore the most common tests!
Linh Tran Huy
Oct 316 min read
Paid Media vs Organic Marketing, and why both matter
An overview of organic and paid marketing, and why both should be part of your overall strategy.
Linh Tran Huy
Sep 293 min read
The importance of alerts in your campaign toolkit
Set automated alerts to prevent errors in your marketing campaigns.
Jahan Thakur
Sep 275 min read
What are Attribution Models in Marketing?
On the importance of attribution models in performance measurement and analyses.
Jahan Thakur
Sep 274 min read
AI and Machine Learning in Advertising: the Human Factor
Without a skilled marketer, machine learning can only take you so far. Find out why.
Linh Tran Huy
Sep 277 min read
Performance Marketing: the Key Metrics
A lexicon to get you started on your digital marketing journey.
Linh Tran Huy
Sep 273 min read
AI and Machine Learning in Advertising: Introduction
An introduction to the importance of machine learning in an AI-driven marketing world.
bottom of page